Email subscribers are more valuable than likes, shares, or follows. You can send email subscribers your best work without worrying about an algo.

You can also sell products and services to email subscribers. (Email marketing typically generates an ROI of up to $40 for every dollar spent.)

I’ve created dozens of lead magnets for my site. When I worked as a copywriter I created these regularly for clients.

My top-performing lead magnets generate hundreds of email subscribers each month. I don’t spend hours creating lead magnets to grow a list. I’d rather create a few lead magnets, see what works, and then double down on that.