A great lead magnet delivers a transformation quickly and easily for readers. Or it solves a specific problem.

1. Resources. Here’s one to customize.
2. Templates and checklists. Here’s one of mine.
3. eBooks or guides (see existing existing content). Here’s one of mine.
4. Bonus packs. Here’s a bonus I put in a book I sell on Amazon. You can see another example here (just preview the Kindle book).
5. Worksheets. Here’s one of mine.
6. Tools from your business. My word count spreadsheet generated thousands of email subscribers.
7. A short 5-day email course. Like the one I sent you.
8. Videos
9. Customer or client case studies.